Pay-Per-Click Advertising (PPC)
Drawing In Website Visitors On A Cost-Per-Click Basis
PPC advertising has been around for years and is the most common way for a business to get off the ground. It can provide immediate traffic to your website and if you know what you’re doing and don’t blindly put up ads this traffic has a very good chance of converting into sales.
With PPC ads you are paying for placement in search results. The complete opposite of SEO, PPC is a fast, guaranteed way to get your website on page 1 of Google, Yahoo and MSN. These are the ads that show up alongside natural search results under the “Sponsered Links” header:
The most popular PPC ad network is Google AdWords. Yahoo and MSN also offer pay-per-click advertising but the traffic levels are lower than that from Google.
There are various ways to optimize your PPC ad campaigns for maximum results. The goal is to lower the amount you need to pay for each visitor and to increase the percentage of visitors who ultimately make a purchase. The most common mistake people make when running a PPC campaign is not thoroughly optimizing their ads and spending most of their money on traffic that will never lead to sales.
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